Ad-for-equity media investor DB Corp, that publishes Dainik Bhaskar newspaper, is investing Rs 2.67 crore in DMC Education Ltd. DMC Education (earlier known as DMC International) had diversified from its original business of real estate to education sometime back and has been actively snapping small firms to build its presence in the sunrise sector.
DMC Education has sewn a string of similar ad-for-equity deals with other media groups over the past year. Last August it announced that it has entered into a debenture subscription agreement with HT Media Ltd(that published the Hindustan Times)for a deal worth Rs 1.5 crore through fully convertible debentures.
DMC Education is into the fast growing field of providing training for various entrance examinations. It seeks to establish itself across India in the supplemental education market.