While the news in itself isn’t something that is new or unique, it certainly is one in line for establishing a trend that labels will have to rethink their strategy.
Prince Gives The Finger To The Labels—Again: “[…] So it’s fitting that LotusFlow3r.com, his latest project, aims to offer fans a smorgasbord of digital content with little to no label interference. […] Since die-hard fans will only be able to legitimately access this content through the site, it’s a nod to my colleague Rory’s suggestion that labels (but also artists) set up their own digital-distribution platforms instead of relying on third-parties like iTunes and Amazon.”
Music, somehow has always set an example for other content to follow. Will authors publish themselves? And while the Artist formerly called Prince probably has the wherewithal to set up a platform to distribute music, what of the individual author?